Whether you are in marketing or sales, one thing is for certain, someone is bound to say, "No time!". It is therefore very important for us to ask ourselves, "Are we busy over something, or are we busy over nothing?"
Unless we start to think about time managing ourselves, our work will always be seen to be undone or incomplete, and as a result, STRESS will take a stranglehold on us.
You can't figure out where you are going if you don't know where you have been. To understand your effectiveness as a time manager, keep a log of each day's activities for at least two weeks. Use 15-minute segments and make notes of how the time was spent. In a few days you'll be able to see certain patterns where time is wasted or effectively used. This will give you some idea of which activities to eliminate and which to expand.
If you are a sales person, avoid too much time in the office doing paperwork. If someone helps you, delegate as much of the paperwork and record keeping as possible.
If your prospecting or selling time is worth RM100 per hour, does it make sense to be doing RM6 per hour paperwork? Use your prime selling hours for just that, selling. Remember your job is to see the people.
Stop procrastinating! This is the most serious affliction. Procrastination has many disguises; many even appear to be logical reasons for putting off what must be done. If we put off to tomorrow what should be done today, we will be developing a habit that is hard to break.
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