A PR exercise that went so wrong

I have always admire Singapore Airlines for it's sound public relations policies with its customers as well as the public.  But this time, it went so wrong and someone is left with a red face.

SINGAPORE Airlines has been criticised for making a big deal about Singapore’s first-ever Olympic gold medal winner ... but relegating him to the back of their photos on social media.

Swimmer Joseph Schooling, 21, beat Michael Phelps to win gold in the men’s 100m butterfly in Rio but that wasn’t enough for him to nab prime position in a photo plastered all over Singapore Airlines’ social media.

In a post on the airline’s Facebook page, the swimmer can be seen standing at the back of the photo, with the airline’s staff in front of him.

Singapore Airlines has since deleted the much-criticised post, which attracted hundreds of angry comments from Schooling’s fans.

[For rest of news article, read HERE ....]