Words that sell

Many a writer who finds himself grasping at verbal straws when writing brochures, ads, sales letters or press releases need grasp no more.  Here are some samples of words/statements that will  help to make your
message so much more impactful to the reader.

SIGNS AND SLOGANS

Success starts with _____________________________
The _________________ that works as hard as you do.
It's time for _____________________________
How do you turn a ____________________ into a ___________________
Some straight talk about ________________________
A little _________________ can go a long way.
Break away from the pack with ________________________
The best kept secret in __________________________
Always go to an expert __________________________
There's no substitute for _________________________

OPENING WITH A QUESTION

Isn't time you _____________________________?
Did you know that _________________________?
Are you still ______________________________?
Are you curious about ______________________?
Will you be ready for the ____________________?
Who could say 'No' to ______________________?
Did you ever ask yourself ____________________?
Don't you wish ____________________________?
Wouldn't you like to ________________________?
Tired of the same old _______________________?
Are you ready for _________________________?
Have you ever thought about _________________?
What's the most effective way to _______________________?

OPENING WITH A STATEMENT

It's no secret that _________________________?
Just wait until you _________________________?
Forget everything you've heard about ___________________?
You can organise a successful ________________?
Believe it or not, __________________________?
In today's competitive marketplace, ____________________?
Today, more than ever, _____________________?
Now, the real truth about ____________________________?

OPENING WITH A CHALLENGE

Take a giant step _________________________?
Be a winner!
Discover the ____________________________?
Experience the ___________________________?
Say 'Yes' to ____________________________?

SNAPPY TRANSITIONS

Best of all, _____________________________?
Here's why :
All this and more!
And that's not all!
And there's more :
Let's look at the record :
And if that's not enough, __________________?
Now, there's even a better way ______________________?
To show you what we mean, ________________________?
For the answer, turn this page.
Sounds incredible?
The truth is, ___________________________?

AUTHENTIC

The genuine article.
The way ______________used to make it.
Original formula.

CONVENIENT

At your fingertips.
Within easy reach
Pushbutton convenience.
Fast, easy access.

DISTINGUISHED

Prize winning
Respected
Landmark
Acclaimed
Nation's building ______________________

NEW/ADVANCED

Contemporary
Innovative
State-of-the-art
Revolutionary
High-tech
Futuristic

RELIABLE/SOLID

No nonsense
Functional
Precision engineered
Ruggedly built
Made to last
Rigorous standards

USEFUL/STABLE

Adaptable
Flexible
Versatile
Multipurpose
Handy
A company that will always stand by you.

ENHANCING COMPANY IMAGE

Our total commitment to __________________________________
Our dedication to _______________________________________
We uphold ____________________________________________
We're committed  to _____________________________________
The leader in _____________________ for over ___________ years.
The most trusted name in  _________________________________

JUSTIFYING A HIGH PRICE

Intelligently priced at ____________________
A luxury that's within reach.
Not as expensive as you think.
Will save you money in the long run.
You're paying for quality.

KNOCKING THE COMPETITION

Accept no substitutes.
Don't be taken in by ____________________
Unlike other __________________________
Imitated but not equaled.
Gives you more __________ than any other __________________