Many a writer who finds himself grasping at verbal straws when writing brochures, ads, sales letters or press releases need grasp no more. Here are some samples of words/statements that will help to make your
message so much more impactful to the reader.
SIGNS AND SLOGANS
Success starts with _____________________________
The _________________ that works as hard as you do.
It's time for _____________________________
How do you turn a ____________________ into a ___________________
Some straight talk about ________________________
A little _________________ can go a long way.
Break away from the pack with ________________________
The best kept secret in __________________________
Always go to an expert __________________________
There's no substitute for _________________________
OPENING WITH A QUESTION
Isn't time you _____________________________?
Did you know that _________________________?
Are you still ______________________________?
Are you curious about ______________________?
Will you be ready for the ____________________?
Who could say 'No' to ______________________?
Did you ever ask yourself ____________________?
Don't you wish ____________________________?
Wouldn't you like to ________________________?
Tired of the same old _______________________?
Are you ready for _________________________?
Have you ever thought about _________________?
What's the most effective way to _______________________?
OPENING WITH A STATEMENT
It's no secret that _________________________?
Just wait until you _________________________?
Forget everything you've heard about ___________________?
You can organise a successful ________________?
Believe it or not, __________________________?
In today's competitive marketplace, ____________________?
Today, more than ever, _____________________?
Now, the real truth about ____________________________?
OPENING WITH A CHALLENGE
Take a giant step _________________________?
Be a winner!
Discover the ____________________________?
Experience the ___________________________?
Say 'Yes' to ____________________________?
Best of all, _____________________________?
Here's why :
All this and more!
And that's not all!
And there's more :
Let's look at the record :
And if that's not enough, __________________?
Now, there's even a better way ______________________?
To show you what we mean, ________________________?
For the answer, turn this page.
The truth is, ___________________________?
The genuine article.
The way ______________used to make it.
At your fingertips.
Within easy reach
Fast, easy access.
Nation's building ______________________
Made to last
A company that will always stand by you.
ENHANCING COMPANY IMAGE
Our total commitment to __________________________________
Our dedication to _______________________________________
We uphold ____________________________________________
We're committed to _____________________________________
The leader in _____________________ for over ___________ years.
The most trusted name in _________________________________
JUSTIFYING A HIGH PRICE
Intelligently priced at ____________________
A luxury that's within reach.
Not as expensive as you think.
Will save you money in the long run.
You're paying for quality.
KNOCKING THE COMPETITION
Accept no substitutes.
Don't be taken in by ____________________
Unlike other __________________________
Imitated but not equaled.
Gives you more __________ than any other __________________