The key to Wendy's successful transformation? Staying true to the brand while using data to better serve customers.
Modernizing a cherished brand without alienating a loyal customer base or losing market share in a hypercompetitive market place is challenging. The hurdles include continuing to drive and maintain growth, choosing the right ideas for big results, knowing the customer, and innovating while staying true to the brand's roots. Kurt Kane, chief concept and marketing officer at Wendy's, spoke with McKinsey partner, Stacy Haas, and discussed how the restaurant chain tackled these challenges.
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https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-modernize-an-established-brand-to-drive-growth?cid=other-eml-alt-mip-mck&hlkid=cb1985ac82b249ee861243e76f2361df&hctky=1646668&hdpid=f209e070-a1d6-4315-9589-13d15420f673
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