Emails .... are we writing them right? The new art of communication.

People who are in the marketing and sales professions write to customers, but unlike the good old days where it was done via type written letters, today it is all by email. Despite the fact, the pitfall facing our personnel is the weakness in the English language, but with a little guideline, the email can still appear to be professionally written.

How to compose emails such that they will be read and responded to? How do we grab the readers attention effectively who has a full inbox? Be it business or personal, the knack to draft an effective email is exceptionally useful in responsiveness as well as productivity.

All of us are busy, and we all have received long, equivocal and circuitous email. Many of us have also been regretful of writing such voluble email while soliciting for someone else’s time.

The subject line deserves the equal importance as on the body of the email – Spend Time:

The subject line is as good as a conversation starter to the email as that is a headline is to an article or blog post. The most impressive literature or the most splendid offer in the universe is not going to do any shade of good if the email is left unopened. The subject line with few words are the driving words in the conversation and so they need that extra love.

The best of the subject lines are intended to use a mix of clear importance to the reader - concise prose that’s not too boring or too smart, and gives a thrust to make a move. Picture your busy reader saying ‘So what?’ while floating over a full inbox. What do you think that grabs the interest in split seconds?

Think of a specific problem that we intend to help the reader with offer or email, then elegantly construct the subject line around that. Say, a message about a training and development program might tap into the resentment employees feel in their jobs, we might as well make the subject line “A Way out from dead-ended Career”.

Be it in a subject line or elsewhere, the key to any good content is this: Be sure this is definite enough to be pertinent, but general enough to be apt.

[For rest of article, read HERE .....]

China : Is the country on the innovation road?

The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, “digital first,” and perceptions matter most.

In recent years, customer experience (CX) has emerged as a major differentiator for large companies, including financial-services providers. In a McKinsey survey of senior executives, 90 percent of respondents confirmed that CX is one of the CEO’s top three priorities.

It’s a priority because the stakes are so high. For financial institutions, for example, rising customer expectations are pressing organizations to come up with more functional improvements even as alternatives to traditional financial services are emerging. In this dynamic environment, financial institutions face a stiff challenge to differentiate their offerings while reducing cost and complexity for customers—and to do it at a profit.

Overcoming these challenges is critical not just to meet rising customer expectations and to compete with new digital attackers but also to generate significant business impact. Our research indicates that for every 10-percentage-point uptick in customer satisfaction, a company can increase revenues 2 percent to 3 percent.

At a time when the customer-satisfaction scores of top-quartile institutions can exceed those of bottom-quartile players by as much as 30 to 40 percentage points, the financial payoff from best-in-class CX can be significant indeed. These gains come from a variety of sources, including additional product purchases generated by cross-selling and upselling, such as when a borrower increases the value of a loan.

[For rest of article, read HERE ...]

Mission accomplished !!

After seven months with the company, last Friday, October 14 2016, was my last day with QP Industries Sdn Bhd as its marketing consultant. Last photo shoot with the marketing staff before we said 'Goodbye'.

Thanks, guys, it has been nice working with you and please continue to keep up with the good work.