The Marketing Scribe

Keeping you informed and staying ahead of the competition.

Friday, 13 June 2014

The Art of Branding by Guy Kawasaki from Guy Kawasaki

Using the Communication Model as an example, this shows the importance of encoding and encoding messages.

So, are you working hard, or working smart?

The Marketing Scribe: Kuala Lumpur, Malaysia; The blogger has been in the marketing and sales practice in various industries for almost 30 years before setting up his own consulting and training company, WD Consulting & Training Services which has been in operations since 1996. In addition, he was also a Director with SHC Business Solutions Sdn Bhd [a subsidiary of the See Hoy Chan Group of Companies] in the development and marketing the Sales Management software, The Sales Trekker. This blog is specially dedicated to the practitioners who are either in marketing, sales, advertising or customer service handling, and who find little time to shop or source for materials to read up to broaden their skill, this blog hence provides a quick reference to meet such a need. For more enquiries, you may email the Marketing Scribe for assistance.

Powered by Blogger.