The Marketing Scribe: What is Strategy?

Saturday, 8 June 2013

What is Strategy?

Many have talked about "Strategies", but few understand how these are properly factored into the planning process. This slide presentation explains.

What is strategy? from Marc Sniukas

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Quotable Quotes from the Management Gurus

Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it. [PETER DRUCKER]

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. [JEFF BEZOS]

Innovate or lose. [KENICHI OMAHAE]

Being on par in terms of price and quality only gets you into the game.
Service wins the game. [TONY ALESSANDRA]

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. [JERRY FRITZ]

Sales without Customer Service is like stuffing money into a pocket full of holes. [DAVID TOOMAN]

The ability to learn faster than your competitors may be the only sustainable competitive advantage.

[ARIE P DE GEUS, Head of Planning, Royal Dutch/Shell]