You may have a very good or a well known product, but if you are unable to present well, you have lost the sale.

EIGHT WAYS TO GET YOUR CUSTOMER’S ATTENTION

By using your observation powers, carefully listening to your prospect’s statements and making a quick appraisal of what matters to him or her, you can decide which of the following eight attention grabbers will work the best.

Analogies	Create vivid mental picutures by comparing your product/service or customer problem to a common experience.
Drama and Action	Feed the prospect’s ego by telling him (or her) how impressed everyone will be when they see the product is a success.
Confront Opposition	Acknowledge a problem and turn it into a benefit.
Immediacy	Convince the prospect that now is the right time to buy.
Prestige	Offer the prospect a better reputation for himself and his family.
Similarity	Show that you understand the customer’s needs by mentioning your own or another customer’s experience with the product.
Caring	Demonstrate that you’re concerned about your prospect’s needs and wants.