The Marketing Scribe

Keeping you informed and staying ahead of the competition.

Monday, 15 September 2014

In communication, remember this ....


Posted by The Marketing Scribe at 08:04 No comments:
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Labels: Communications

Wednesday, 10 September 2014

Understanding product value




Posted by The Marketing Scribe at 21:51 No comments:
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Labels: Product
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About Me

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The Marketing Scribe
Kuala Lumpur, Malaysia
The blogger has been in the marketing and sales practice in various industries for almost 30 years before setting up his own consulting and training company, WD Consulting & Training Services which has been in operations since 1996. In addition, he was also a Director with SHC Business Solutions Sdn Bhd [a subsidiary of the See Hoy Chan Group of Companies] in the development and marketing the Sales Management software, The Sales Trekker. This blog is specially dedicated to the practitioners who are either in marketing, sales, advertising or customer service handling, and who find little time to shop or source for materials to read up to broaden their skill, this blog hence provides a quick reference to meet such a need. For more enquiries, you may email the Marketing Scribe for assistance.
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Readers to this blog, please note

All the articles, snippets and videos presented on this blog are merely there to provide you ideas on how to improve your marketing activities. It is up to you to either modify the ideas or to adapt them depending on your business situation. Please contact the blogger if assistance is required.
Email : billyolh@gmail.com

The Blogger and his training participants

The Blogger and his training participants
Selling In Tough Times [FMM Institute]

Chemical Company of Malaysia [CCM]

Chemical Company of Malaysia [CCM]
SPIN Selling Training

With participants of the Malaysian Rubber Export Promotion Council

With participants of the Malaysian Rubber Export Promotion Council
Strategic Marketing Planning Workshop

FMM Institute

FMM Institute
Staff from MOX Berhad and Arab-Malaysian Finance Berhad attending a Telemarketing training programme

OCBC Bank

OCBC Bank
Selling Financial Services

JOVEN Marketing Sdn Bhd

JOVEN Marketing Sdn Bhd
Managing The Dealers

SNIPPETS

TWO WORDS THAT PERSUADE

Two key words will make you more persuasive. The words: "If" and "Then".
Whether you are trying to sell a car or an idea, the message that works is "If you will take this action, then you'll get this reward."
The next time you're planning to try to persuade someone, think about using these two words to get what you want.
[Source: Overcoming Resistance, by Jerome M Jellison]

Quotable Quotes from the Management Gurus

Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it. [PETER DRUCKER]

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. [JEFF BEZOS]

Innovate or lose. [KENICHI OMAHAE]

Being on par in terms of price and quality only gets you into the game.
Service wins the game. [TONY ALESSANDRA]

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. [JERRY FRITZ]

Sales without Customer Service is like stuffing money into a pocket full of holes. [DAVID TOOMAN]

The ability to learn faster than your competitors may be the only sustainable competitive advantage.
[ARIE P DE GEUS, Head of Planning, Royal Dutch/Shell]

Marketing Bodies Around the World

  • The Chartered Institute of Marketing, UK
  • Japan Marketing Association
  • The Marketing Institute of Singapore
  • Korea Industrial Marketing Institute ::
  • Canadian Institute of Marketing
  • The Chartered Institute of Marketing, Malaysia
  • Australian Marketing Institute | Australia's Professional Association for Marketers
  • American Marketing Association
  • The Marketing Association Of Australia And New Zealand
  • Hong Kong Institute of Marketing (HKIM)

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