The Marketing Scribe: August 2014

Just me and the staff of Overseas Courier Service, from the recently concluded "Strategic Marketing Planning" Orientation program held at the Kinta Riverfront Hotel in Ipoh on August 12 2014. Standing on my left is the General Manager of Overseas Courier Service (S) Pte Ltd, Ms Chan Suat Kheng.

Quotable Quotes from the Management Gurus

Quality in a service or product is not what you put into it.
It is what the client or customer gets out of it. [PETER DRUCKER]

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. [JEFF BEZOS]

Innovate or lose. [KENICHI OMAHAE]

Being on par in terms of price and quality only gets you into the game.
Service wins the game. [TONY ALESSANDRA]

You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. [JERRY FRITZ]

Sales without Customer Service is like stuffing money into a pocket full of holes. [DAVID TOOMAN]

The ability to learn faster than your competitors may be the only sustainable competitive advantage.

[ARIE P DE GEUS, Head of Planning, Royal Dutch/Shell]

The Marketing Scribe

Thursday, 14 August 2014

Overseas Courier Service attending the Strategic Marketing Planning orientation program

Saturday, 9 August 2014

The power of service

Its the service that makes or breaks an organisation

Sunday, 3 August 2014

How to be successful