5 Reasons Content Marketers Shouldn't Ignore LinkedIn

With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting something witty on Facebook and completing your profile on LinkedIn. But if you are simply using LinkedIn for your personal professional gain, your brand is missing out on a major opportunity to extend its reach and attract new customers.

LinkedIn is striving to become the new hotspot for exchanging, absorbing and promoting content in the B2B realm. As marketing messages become increasingly more targeted, reaching preferred, segmented audiences is becoming more of a challenge. LinkedIn is attempting to help ease that hurdle.

5 Reasons Content Marketers and Brands Should Not Ignore LinkedIn

1. LinkedIn Today: A site that tailors top news stories for each user makes a content marketer’s job a bit easier by putting relevant information in front of readers. LinkedIn today curates headlines and other items people are talking about from more than 200 million professionals and puts them in front of people in relevant industries. Imagine, your brand publishes content, which is shared by not only your employees, but by LinkedIn itself. The ripple effect of sharing your content on LinkedIn can be endless.

2.  LinkedIn Influencers: A hand-picked group of thought leaders, LinkedIn Influencers allows professionals to get updates from industry celebrities right on their LinkedIn homepage. So what does this mean for content marketers? Imagine you work for a medical manufacturing company, and you post your new ebook on LinkedIn. Delos Cosgrove, CEO and president at Cleveland Clinic, reads it and likes what he sees, so he shares it. His followers (more than 85,000 of them) are likely to see that piece of content, and, thanks to LinkedIn’s algorithm, many are likely to be members of the target audience for your medical manufacturing company. 

3. LinkedIn Groups: You should already be familiar with LinkedIn Groups, but it may be time to look at them from a different perspective. There are several groups for just about every topic, especially in the B2B world, so don’t be afraid to dig in and get involved. Groups are great places to post your brand’s content, but be advised: Groups are not meant to be promotional. If you post content, ensure it is relevant, useful and educational. This type of content will get the most shares across social media channels, increasing your chances for new sales prospects.

4.  LinkedIn’s integration of SlideShare: SlideShare makes sharing presentations, documents and even videos simple, a real win for content marketers. With its integration with LinkedIn, brands can now easily share content with people in the same or relevant industries across the world—which makes LinkedIn a real destination for B2B content.

5. LinkedIn’s Sponsored Content: While there isn’t a lot of information available yet, we know that LinkedIn will be launching Sponsored Content, not unlike Facebook’s Sponsored Stories. The new ads will allow brands to promote their content, including eBooks, infographs and other branded content to specific segments of their followers.

With these strides toward a better platform for distributing, obtaining and advertising content, it seems as though LinkedIn is preparing to become a premier center for content that will help professionals do their jobs better. 

“You see with the momentum we’re generating now with Influencers, LinkedIn Groups, SlideShare, people are increasingly turning to LinkedIn to publish professionally relevant content,” said Jeff Weiner, LinkedIn CEO, on a March call with investors. “We think that’s going to create a very strong platform and very valuable content for large enterprises…who want to target [and] engage with professionals.”

Nail the first 60 seconds of your presentation

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There is always a solution to a problem

A father left 17 camels as an asset for his three sons. When the father passed away, his sons opened up the will. The Will of the father stated that the eldest son should get half of 17 camels while the middle son should be given 1/3rd (one-third). The youngest son should be given 1/9th (one-ninth) of the 17 camels. 

 As it is not possible to divide 17 into half or 17 by 3 or 17 by 9, three sons started to fight with each other.

 Finally, the three sons decided to go to a wise man. The wise man listened patiently about the Will. The wise man, after giving deep thought;brought one of his own camel and added the same to 17. That increased the total to 18 camels.

 Now, he started reading the deceased father's will. Half of 18 = 9. So he gave the eldest son 9 camels 1/3rd of 18 = 6. So he gave the middle son 6 camels1/9th of 18 = 2. So he gave the youngest son 2 camels. Now add this up: 9 plus 6 plus 2 is 17 and this leaves one camel, which the wise man took away. 
The attitude of negotiation and problem solving is to find the 18th camel, i.e., the common ground. Once a person is able to find that 18th ground, the issue is resolved. It is difficult at times.

However, to reach a solution, the first step is to believe that there is a solution. If we think that there is no solution, we won't be able to reach any!

 

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